Is your website working for you?
The digital world is constantly changing. Here’s my top 5 tips on making your website work for YOU, instead of you working for your website all.the.time!
☝🏻 Is your logo clickable? Does it take people ‘home’?
Your logo should always link back to the homepage anyway! Almost all people know that sometimes the quickest way back to a homepage is to click to logo in the nav bar. Having that linked will always create a smooth user experience.
🌺 Keep your navbar with just the important bits.
Don’t have your T&C’s page at the top, pop that baby in your footer. Keep it simple and very easy for your users to find what they’re looking for. Your navigation is prime real estate on your site, so make that space count!
Do you have a little longer list of main pages you’d like used in the top nav bar? No problem! Working out your site map is my first process, so pop the still-important-but-not-top-level pages as drop downs or sub menus in the nav bar! Drop downs can still look sweet.
🌴 Is it clear what you do or what you sell?
If people are confused right off off the bat, they will leave – and we don’t want that! Tell them! You only have a short time to capture the attention of web visitors – tell them what you do and why they should stay on your site to look around.
Have you got photos of your products or what you offer as a service? What about a hook/tagline that educates? Good copy will sell, so let’s get that working for you.
🌊 Social media
We’re all on it, so are your customers and clients. Add social icons to your website so people can follow you. Even better – integrate your socials on to your website to give them a snapshot!
Check out this website for some ideas on social media integration tools! Display your feed in a few grid tiles on your home page to give potential customers a sneak peak in to the world of your kickass biz on the ‘gram.
📣 Contact deets!
Guys, you need this on your site. Have a few different ways people can contact you… a contact form, add your email, shop address if you have one for example. Let them know that you are contactable and approachable.
Well, that’s the main tips I have – there are a butt-load more, but we all have a to-do list a mile long I’m sure.
As always – if you need some help with any of these aspects or would love more info – hit me up via the contact page.